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  • Writer's picturePeter Lamont, Esq.

Mental Toughness for Entrepreneurs

Updated: Apr 13, 2023

Starting a small business is a challenging task that requires perseverance, dedication, and hard work. But as an entrepreneur, you need more than just these qualities to succeed. Mental toughness is one of the essential attributes that business owners must possess. It is the ability to stay focused, overcome obstacles, and bounce back from setbacks. In this article, we'll discuss why mental toughness is essential for small business owners and how you can develop it.

Why is Mental Toughness Important for Small Business Owners?

Handling Rejection: As a small business owner, you'll face rejection many times. You may fail to secure a loan or get turned down by potential customers. Mental toughness allows you to handle these rejections and turn them into opportunities to learn and grow.

Coping with Stress: Running a business can be stressful, and entrepreneurs must have the mental resilience to cope with this stress. Mental toughness can help you stay focused, make better decisions, and keep pushing forward.

Managing Uncertainty: Business owners must navigate uncertainty constantly. This uncertainty can be in the form of changing market conditions, economic shifts, or even pandemics. Mental toughness allows you to manage this uncertainty and adapt to changing circumstances.

Overcoming Challenges: Running a small business is not easy, and you'll face many challenges along the way. Mental toughness allows you to face these challenges head-on and find ways to overcome them.

Building Resilience: Mental toughness helps you build resilience, which is critical to the success of any business. Resilience allows you to recover quickly from setbacks, adapt to changes, and keep moving forward.

How to Develop Mental Toughness?

Developing mental toughness takes time and effort, but it is an essential trait for small business owners. Here are some tips on how to develop mental toughness:

Set Goals: Set clear and measurable goals for your business and yourself. Goals give you something to strive for and help you stay focused.

Embrace Failure: Failure is a part of life, and it's inevitable in business. Embrace failure, learn from it, and use it as a stepping stone to success.

Practice Positive Self-Talk: Self-talk can have a significant impact on your mindset. Practice positive self-talk and focus on your strengths and accomplishments.

Learn from Mistakes: Learn from your mistakes and use them as an opportunity to improve. Analyze what went wrong, make adjustments, and try again.

Build a Support Network: Surround yourself with supportive people who believe in you and your business. A support network can provide encouragement and help you stay motivated.

Entrepreneural Mental Toughness

Below are some examples of successful entrepreneurs who had to have mental toughness to succeed:

  1. Elon Musk: The CEO of SpaceX, Tesla, Neuralink, and The Boring Company is known for his relentless drive and work ethic. He has faced numerous setbacks, including several failed rocket launches and production challenges at Tesla, but he persevered and overcame these obstacles.

  2. Oprah Winfrey: The media mogul grew up in poverty and faced a difficult childhood, including abuse and trauma. However, she was determined to succeed and built a media empire through her talk show, television network, and various other ventures.

  3. Steve Jobs: The co-founder of Apple faced many challenges throughout his career, including being fired from his own company in the mid-1980s. However, he remained focused on his vision and returned to Apple in the late 1990s to help turn the company around.

  4. Sara Blakely: The founder of Spanx faced numerous rejections before her shapewear idea became a success. She also had to overcome self-doubt and fear of failure to become a successful entrepreneur.

  5. Richard Branson: The founder of Virgin Group has faced many challenges throughout his career, including financial setbacks and personal struggles. However, he remained resilient and continued to build his empire, which now includes over 400 companies.

These successful entrepreneurs demonstrate the importance of mental toughness in the face of adversity, setbacks, and challenges.

Books on Mental Toughness

Here are a few suggested books to help you increase yoru mental toughness.

  1. "Mind Gym: An Athlete's Guide to Inner Excellence" by Gary Mack and David Casstevens

  2. "The Art of Resilience: Strategies for an Unbreakable Mind and Body" by Ross Edgley

  3. "Relentless: From Good to Great to Unstoppable" by Tim S. Grover

  4. "The 10X Rule: The Only Difference Between Success and Failure" by Grant Cardone

  5. "Can't Hurt Me: Master Your Mind and Defy the Odds" by David Goggins

  6. "The Champion's Mind: How Great Athletes Think, Train, and Thrive" by Jim Afremow

  7. "The Resilience Factor: 7 Keys to Finding Your Inner Strength and Overcoming Life's Hurdles" by Karen Reivich and Andrew Shatté

  8. "The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph" by Ryan Holiday

  9. "Grit: The Power of Passion and Perseverance" by Angela Duckworth

  10. "Unbeatable Mind: Forge Resiliency and Mental Toughness to Succeed at an Elite Level" by Mark Divine.


Mental toughness is essential for small business owners. It allows you to handle rejection, cope with stress, manage uncertainty, overcome challenges, and build resilience. By setting clear goals, embracing failure, practicing positive self-talk, learning from mistakes, and building a support network, you can develop the mental toughness needed to succeed as an entrepreneur.

Do you have questions about your business? If so, contact us today at our Bergen County Office. Call Us at (201) 904-2211 or email Us at


If you would like more information about this post or if you want to discuss your legal matter with an attorney at the Law Offices of Peter J. Lamont, please contact me at or at (201) 904-2211. Don't forget to check out and subscribe to our podcast and YouTube channel. We have hundreds of podcasts and videos concerning a variety of business and legal topics. I look forward to answering any questions that you might have.

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As with any legal issue, it is important that you obtain competent legal counsel before making any decisions about how to respond to a subpoena or whether to challenge one - even if you believe that compliance is not required. Because each situation is different, it may be impossible for this article to address all issues raised by every situation encountered in responding to a subpoena. The information below can give you guidance regarding some common issues related to subpoenas, but you should consult with an attorney before taking any actions (or refraining from acts) based on these suggestions. Separately, this post will focus on New Jersey law. If you receive a subpoena in a state other than New Jersey you should immediately seek the advice of an attorney in your state as certain rules differ in other states.


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