top of page


  • Peter Lamont, Esq.

Understanding Consumer Fraud - Consumers Protection Laws Affect Commercial Contractors

Just about every state has a series of consumer protection laws. Many large commercial construction companies overlook the significant impact that consumer protection laws can have on their businesses.

Consumer fraud is generally thought of as affecting only smaller home improvement contractors. However, consumer protection laws can reach deep into the pockets of large commercial construction companies and even can be used on a business-to-business basis. Understanding consumer protection laws is important for both litigation prevention and protection of the company when it acts in the capacity of a consumer.


Consumer protection laws exist to promote truth and fair dealing in the marketplace. Most consumer protection laws were enacted in the early 1960s as a way for individual states to protect consumers. Over the years, these laws have been expanded to provide for private causes of action, meaning that an individual consumer can file a lawsuit under these statutes for damages and injunctive relief. State lawmakers believed that it was important to give consumers ways to protect themselves against business entities that may not be acting in a truthful or fair manner, either through their actions or omissions.


At its most basic level, fraud is dishonesty. Form a legal standpoint fraud is comprised of five elements:

  1. a false statement of material fact;

  2. defendant’s knowledge that the statement was false;

  3. defendant’s intent that the statement induce plaintiff to act;

  4. plaintiff’s reliance upon the truth of the statement; and

  5. plaintiff’s damages resulting from reliance on the statement. The key to common law fraud is that there must be intent to deceive.

Conversely, many consumer fraud laws require only a showing of:

  1. an affirmative misrepresentation, knowing omission or violation of a statute or law; and

  2. a connection with a sale, rental, distribution or advertisement of merchandise or real estate.

For example, in New Jersey, it does not matter whether the party making the affirmative misrepresentation knew that the statement was untrue. A business can violate New Jersey’s Consumer Fraud Act by negligently or unintentionally making a misrepresentation in connection with the sale of goods or services.


Many consumer protection laws have broad definitions of who can sue under the law. “Persons” or “consumers” as defined by many of the laws includes anyone who purchased goods or services from a business. As a result of these broad definitions, businesses (including construction companies) can be deemed to be “persons” or “consumers” when they make purchases from other vendors or companies and can avail themselves of consumer protection laws.

So what does this mean for construction companies? Because the contractor can be considered to be a “consumer” when the company is purchasing goods or services, the contractor may have the protection of its state’s consumer protection laws. This can benefit the contractor when purchases are made from fabricators or vendors.

On the other hand, companies or individuals to whom the contractor sells goods or services are equally protected by the consumer fraud laws. This means that the construction company could become a consumer fraud defendant in litigation arising out of issues with a developer, building owner or other business “purchaser” of goods or services. This is particularly concerning in states where negligent misrepresentations constitute consumer fraud. If a contractor were to negligently misrepresent its services or “products,” it could be subject to a consumer fraud lawsuit.