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  • Writer's picturePeter Lamont, Esq.

Can Your NJ Business Share a Name with an Out-of-State Entity?

NJ Business Share a Name

Can Your NJ Business Share a Name with an Out-of-State Entity?

When it comes to naming a business, entrepreneurs often wonder about the uniqueness requirements, especially in a specific state like New Jersey (NJ), and how it compares with entities in other states. The question of whether a New Jersey business can share a name with an out-of-state entity is an interesting one, blending the legalities of business registrations, trademark laws, and the practicalities of brand identity. This blog aims to demystify this subject, providing clarity to business owners and entrepreneurs in New Jersey and beyond.

Understanding Business Naming in New Jersey

State-Level Registration and Regulations

In New Jersey, like in other states, the process of naming a business begins with a name search through the New Jersey Division of Revenue and Enterprise Services. This is to ensure that the proposed name is not already in use or too similar to an existing name within the state. New Jersey requires that your business name be distinguishable from the names of other businesses registered in the state. This is primarily to avoid confusion and ensure that each business can maintain its unique identity within New Jersey.

The Role of Trademarks

While state-level registration is one aspect, federal trademark laws add another layer to the naming puzzle. A trademark is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods or services of one party from those of others. If a business name is trademarked at the federal level by an entity, that trademark generally has nationwide protection, which can limit the ability of businesses in other states, including New Jersey, to use that name, especially if they operate in the same industry or sector.

Can NJ Businesses Share Names with Out-of-State Entities?

The answer is nuanced and depends on several factors:

Industry and Trademark Specifics

If the out-of-state entity has not trademarked its name or the trademark is very specific to a type of product or service that does not overlap with your business, there may be room to use the same or a similar name. However, this can be a grey area and often requires legal consultation to navigate effectively.

Geographic Limitations

For businesses that operate in entirely different geographical areas with no overlap in customer base or service areas, the likelihood of confusion might be deemed low. In such cases, it might be possible for a New Jersey business to have the same name as an out-of-state entity. However, this becomes increasingly complicated with the rise of online businesses and e-commerce, where geographical boundaries are less relevant.

The Impact of Online Presence

In today's digital age, your business name online is as crucial as your physical storefront. Even if legally allowed, sharing a name with an out-of-state business can confuse online consumers, affecting your brand's visibility and SEO.

Best Practices for Naming Your NJ Business

  • Comprehensive Research: Conduct thorough research not just within New Jersey but also nationally to check for any potential conflicts with existing business names or trademarks.

  • Consider Trademarking: If you have a unique name that you want to protect beyond the state borders, consider applying for a federal trademark.

  • Obtain Legal Advice or Assistance: When in doubt, consult with a legal expert specializing in business law and intellectual property to navigate the complexities of business naming.

  • Future-Proof Your Name: Think about your long-term business goals. If you plan to expand beyond New Jersey, a unique name that can be trademarked might save you from rebranding headaches down the line.

Choosing a business name is a crucial step in establishing your brand identity and legal footing. Balancing the creativity of naming with legal and practical considerations is key to setting a solid foundation for your business. Remember, while sharing a name with an out-of-state entity is not impossible, it's fraught with complexities that require careful consideration and, often, professional guidance.



How do I check if a business name is available in New Jersey?

You can perform a preliminary search through the New Jersey Division of Revenue and Enterprise Services website to see if your desired name is available.

Can I use a business name that is already taken in another state?

What happens if I accidentally infringe on a trademark?

Is an LLC name the same as a trademark?

Can I trademark my business name in New Jersey?

Contact us today to discuss your business or legal matter. Put our 20+ years of legal experience to work for you.


For detailed insights and legal assistance on topics discussed in this post, including litigation, contact the Law Offices of Peter J. Lamont at our Bergen County Office. We're here to answer your questions and provide legal advice. Contact us at (201) 904-2211 or email us at

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Peter J. Lamont is a Top-Rated New Jersey Business Attorney

About Peter J. Lamont, Esq.

Peter J. Lamont is a nationally recognized attorney with significant experience in business, contract, litigation, and real estate law. With over two decades of legal practice, he has represented a wide array of businesses, including large international corporations. Peter is known for his practical legal and business advice, prioritizing efficient and cost-effective solutions for his clients.

Peter has an Avvo 10.0 Rating and has been acknowledged as one of America's Most Honored Lawyers since 2011. 201 Magainze and Lawyers of Distinction have also recognized him for being one of the top business and litigation attorneys in New Jersey. His commitment to his clients and the legal community is further evidenced by his active role as a speaker, lecturer, and published author in various legal and business publications.

As the founder of the Law Offices of Peter J. Lamont, Peter brings his Wall Street experience and client-focused approach to New Jersey, offering personalized legal services that align with each client's unique needs and goals​


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