
Marketing: Cold Calling's Not Dead Yet
Everybody has had someone interrupt a family dinner with a phone call about steak knives or some other consumer product they are trying to push. Home owners have been plagued with the issue of telemarketing for decades and have tried unsuccessfully to fight back. Unfortunately, the term cold calling immediately gets associated with this particular use of it. While telemarketing is most certainly cold calling, cold calling does not necessarily mean telemarketing and it can