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Most business owners resist this practice. Some believe that imagining failure invites it, a form of magical thinking with no basis in how contracts, courts, or business relationships actually work. Others operate in a business culture that treats positive thinking as a virtue and any discussion of potential problems as negativity. Some simply find it uncomfortable to dwell on worst-case scenarios, preferring to focus on growth and opportunity. The resistance is understandabl

A small business owner cannot control the economy, interest rates, supply chain disruptions, competitor pricing, a customer’s decision to leave a negative review, the mood of a government inspector, the weather on the day of an outdoor event, or the fact that a trusted vendor suddenly goes out of business.